For services businesses
We install AI chat and voice on your website that picks up every enquiry — nights, weekends, while you're on a job — qualifies it, and turns it into a quote before your competitor has listened to their voicemail.
You own the system and the data. Fixed install fee. No lock-in contract.
The problem
Most services businesses don't lose work on price. They lose it on the four hours between an enquiry arriving and somebody getting back to it — and on the fortnight between the site visit and the quote landing.
We grade every number we put in front of you. The three above are the only ones on this page, and each carries its source, sample and date. The much-quoted "reply in five minutes and you're 21 times more likely to convert" is not here, because it doesn't survive checking. We show our working below.
What we install
It bolts onto the website you already have. No rebuild, no migration, no new CRM unless you want one.
A chat widget and a tracked number on your existing site. Every enquiry lands in one place with its source attached, so you finally know which channel actually pays.
Answers instantly, asks the qualifying questions your best estimator would ask, and books the site visit straight into the diary. It never gets tired at 11pm on a Sunday.
Picks up the calls nobody gets to. Same questions, same qualification, same diary. Callers are told at the start that they're speaking to an automated assistant — that's a legal requirement now, and it's the right thing to do.
Turns the qualified enquiry into a priced quote or a full proposal from your own rate card and templates. You review and send. Minutes, not a fortnight.
How it goes in
We check your enquiry volume, whether your process is written down anywhere, and whether your systems can actually be reached by software. If the fit is poor, we say so and you don't spend the money. A well-suited job on ordinary technology beats a badly-suited one on brilliant technology every time, and we would rather tell you that in week one than month six.
We document the qualification your best person does in their head, then build it. Chat and voice go live on your site. The quoting engine gets your rate card, your templates, your rules. Everything is created inside accounts in your name.
We take a baseline before go-live — response time, quotes issued, win rate — and report against it every month. If the numbers don't move, that's a conversation we have with you rather than one you have to start.
Work out the return
Every figure below comes from what you type in. Nothing is pre-loaded from a case study, and you can see the arithmetic. Change the assumption if you think we've been too generous — it's a slider for exactly that reason.
Calls, forms, emails — everything that arrives wanting a price.
Best guess is fine. Include evenings, weekends and anything that sat in an inbox until the next morning. Most owners underestimate this.
Of the quotes that actually go out, how many turn into work.
We report contribution, not turnover. Extra revenue you don't keep isn't a return.
Of the enquiries currently going slow or unanswered, what share do you believe a system that answers instantly would carry through to a quote? This is an assumption, not a finding. We default to 15% because it is deliberately conservative — the controlled research on reply speed implies considerably more, in a different setting to yours.
This is a model built from your estimates, not a forecast and not a guarantee. The recovery rate is the assumption doing most of the work — treat the output as a way to decide whether this is worth an hour of your time, not as a number to put in a budget.
Show your working
Most people selling this will show you a statistic. Almost none of them have read the study behind it. We grade every number by source, sample and date — and we publish the ones that count against us.
Replying faster causally increases your chance of winning the work. 11.6m enquiries, peer-reviewed, plus randomised experiments.
A large minority of businesses never reply at all. Measured by mystery shop, not by vendor platform data.
"Reply within 5 minutes and you're 21× more likely to convert." It does not survive checking, so it is not on this site.
Pricing
Three packages, a fixed install fee and a monthly fee. You own the system either way, and there is no lock-in contract.
Straight answers
Yes, and they have to. Since 2 August 2026 the EU AI Act requires people interacting with an AI system to be told, and it applies to UK businesses taking calls from the EU. The voice agent says it in the first sentence. We'd do it anyway — the research on hiding it is unambiguous that it damages trust when people work it out, and they do.
It hands over. The design rule is that the agent handles the predictable eighty per cent and escalates the rest with the context attached, so whoever picks it up isn't starting from nothing. Anything emotionally charged, anything unusual, anything where the caller asks for a person — straight through.
Possibly, and that's the honest answer. If your quoting lives in one person's head and your systems can't be reached by software, the fit assessment will say so. That isn't a sales tactic — a badly-fitted build is worse than no build, because you've spent the money and still have the problem. If we find that, we'll tell you what to fix first, whether or not you buy anything.
You do. Everything is set up in accounts in your name. We're a processor under UK GDPR, with an Article 28 agreement to match, and we'll tell you exactly where each component stores data before it goes in — including the ones that process outside the UK, because some of them do.
No. Anyone who does is either not measuring or not telling you the truth. What we'll commit to is a measured baseline before go-live, honest monthly reporting against it, and a conversation we start rather than one you have to chase if the numbers aren't moving.
Six to eight weeks from the fit assessment for Respond & Quote. Faster is possible and usually a mistake — most of that time is documenting the qualification logic properly, which is the part that determines whether any of it works.
Twenty minutes. We'll look at your enquiry volume, how your quoting works now, and whether your systems can be reached. If it's a poor fit we'll say so on the call — that's a shorter conversation and it costs you nothing.
Book a fit assessmentOr email stephen.waugh@growthlift.ai